![]() The streaming service should be intelligent enough to change bit rates depending on your bandwidth – and there's the benefit that your viewers are not downloading data onto their system that they don’t need. But as the solid catches up with the translucent, viewers prepare for buffering, jittering and stuttery playback.Ī dedicated independent service should only stream content as viewers watch. This can mean that the stream is slow to start as the famous translucent buffering red bar gives way to a solid red as playout begins. YouTube and other free sites use progressive download which will load files into cache before playing. There are some basic guidelines to follow to get it right from the start. Even websites that have clearly been designed by very expensive design experts destroy their masterpiece with streaming video that breaks the rules. Finally as the action starts, the occasional jitter gives way to the equivalent of the Windows blue screen: "video unavailable." OK, so this is the worst case scenario, the streaming equivalent of car crash TV.īut each of these flaws abound on the internet - unloved sites with visitors vowing never to return. There's a moment's anxiety that the browser can cope with the video format being served. The status bar on the browser briefly flashes as the analytics kick into action. Then there's a delay for the video to start. They wait for the page to load the attractive video player. Here's a typical experience of streaming media: the visitors arrive at a web page. This was no anomaly: analysis company Gomez, a division of Compuware, conducted their own test: they showed that 32% of Internet users leave a web page if it doesn't load within five seconds. The result? The bounce rate dropped instantly to 35% in one day. ![]() As the test drew to an end, 25 graphics (200kb) were removed from the site. ![]() The effect was catastrophic with a bounce rate as high as 75%. Over the course of a month, they added graphic after graphic to their site. ![]() Their bounce rate (the % of visitors to their site that hit their home page but go no further on a site) started at 45% - a barely acceptable rate. In November 2009 a Florida-based web design company ran a series of tests on their website.
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